Wiley Interface Digital Solutions – 6 New Business Innovations to Help Engage...
To help maximize your sales efforts, Wiley is launching a suite of new products and optimization tools for corporate customers. These 6 innovations were developed to help corporations extend brand...
View ArticleInfographics – Opportunity and Challenges in Going Digital
As the internet becomes well-integrated with clinical practice, doctors are embracing this virtual era and using search as their digital stethoscope. When making clinical decisions, physicians spend...
View ArticleThe Everyday Life of a Physician: Today’s Connected Medical Professionals
With the rise of its accessibility and wide reach, online content has become a fundamental part of society in this digital era — especially in the field of medicine. With the immediacy and simplicity...
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[Infographic] Multi-Channel Pharmaceutical Marketing
Reaching busy physicians using a combination of digital and offline communication channels where they frequent – journals, medical conferences and meetings, mobile, websites, increases the...
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A Quick Guide to Content Marketing for a Physician Audience
Marketing through relevant, high quality and credible content can help you build trust with your physicians. Remembering these 3 key characteristics for good content marketing will help you in crafting...
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Content Marketing that Drives Physician Action
After all, the great aim of education is not knowledge but action. Great content marketing doesn’t just engage and educate an audience through relevant, credible information; ultimately it drives...
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Content is King…But is it Enough?
Over the years, I have been asked by countless clients ‘how do I make my platform engaging using content?’ To help answer this question, I thought I would write three papers. Part 1: Generating Content...
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The Top 5 Tips for Good Publication Practices
Learnings from the Asia Pacific ISMPP country champion meetings Wiley and the International Society of Medical Publication Professionals (ISMPP) hosted in November 2016 a series of successful full-day...
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5 Reasons to publish the proceedings of your Sponsored Symposium with a...
Medical Managers often ask me how to extend the reach of a sponsored symposium beyond the meeting attendees. Their main challenges with capturing content are: How do you provide it as independent,...
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How to find the right balance between value for your readers and value for...
Are you struggling to find the sweet spot where both, audience and business needs are met? The danger is that if you can’t get the balance between your readers’ interest and your business objectives...
View Article8 top tips to make sure your industry-sponsored research submission grabs a...
The final, most important, step in industry-sponsored research is getting the manuscript past the eyes of journal editors through to publication. Editors are the most significant people in the...
View ArticleAdding Value with Educational Content
Healthcare professionals (HCPs), publishers and the pharmaceutical sector all work together to drive the development of new treatments and medical procedures. Through evaluations, longitudinal studies...
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Helping HCPs access trusted content they need
View InfographicMeet Dr. Richards We would like to introduce you to Dr. Richards, a busy healthcare professional (HCP) who works at least 80 hours a week1,2,3 as a neurosurgeon. During a typical week,...
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